Influencers Under Scrutiny: NACADA Raises Alarm Over Drug Content Promotion.

The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) has voiced serious concerns over the rising trend of social media influencers and content creators promoting drug and substance use on their platforms.

NACADA CEO Dr. Anthony Omerikwa highlighted that this troubling development poses a significant threat to the fight against alcohol and drug abuse, particularly as it targets vulnerable groups, including children and youth.

In a recent statement, Dr. Omerikwa noted that the increasing number of influencers normalizing drug use in their content undermines national efforts to curb substance abuse.

“The content directed at young audiences glorifies harmful behavior and threatens to undo the progress made in protecting vulnerable groups from the negative influences of drug and substance abuse,” Dr. Omerikwa stated.

He called on influencers and content creators to refrain from using their platforms to promote or glamorize substance abuse.

“We implore social media influencers to recognize their immense responsibility in shaping public behavior. Promoting drug use is not just irresponsible; it is a violation of the law,” said the NACADA CEO.

Dr. Omerikwa reminded the public that under the Alcoholic Drinks Control Act of 2010 and the Narcotic Drugs and Psychotropic Substances Control Act of 1994, any form of promotion, advertising, or encouragement of drug use is illegal and punishable by law.

He warned that those found violating these laws would face legal consequences.

Dr. Omerikwa also emphasized the crucial role of parents and guardians in safeguarding children from harmful content.

“We urge parents to closely monitor what their children are exposed to on social media. Many of these platforms lack adequate safeguards, and parents must enable parental control settings, educate their children about the dangers of drug use, and report harmful content to relevant authorities,” Dr. Omerikwa advised.

Furthermore, Dr. Omerikwa called on social media platforms and content creators to uphold ethical standards and promote healthy behaviors among their audiences.

He reiterated that NACADA would continue working closely with law enforcement agencies to ensure that individuals and organizations breaking the law are held accountable.

For inquiries or to report content promoting substance abuse, NACADA is urging the public to contact their toll-free helpline at 1192.

Article By Suzy Nyongesa.